83% of buyers believe that photos are crucial to helping them reach a buying decision. Home buyers spend 60% of their time just looking at listing photos online. 

An excellent picture can command up to 20 seconds of attention, compared to only two seconds for a poorly-shot photo or no photo at all.

Real estate listings with professional photography sell 32% faster than those without photos. Beautifully photographed properties spend only 89 days on the market on average. On the other hand, properties without pictures spend 123 days on the market.

Armed with high-quality photos, you can sell a property 39% closer to its original listing price.

For homes in the $400,000-$500,000 range, professional real estate photos make a big difference. The homes sell 18% better in the first six months of being listed.

Homes that employ quality photography sell for $900 to $116,000 more than homes that don’t use professional real estate photography. These properties also get almost a 50% higher asking price per square foot.

Agents who outsourced real estate listing photography to the professionals earned an average of twice as much commission as those who took their own photos – yet only one-third of agents regularly use professional photographers.

Only 15% of properties employ professional photography.

Videos attract 300% more traffic to your listings.

85% of buyers and sellers say they want to work with an agent that uses real estate videos for marketing.

86% of homebuyers use video to research a particular community.

70% of homebuyers watch video house tours.

According to MLS statistics, the properties photographed by drones sold 68% faster.

83% of real estate sellers preferred working with agents with drones